HotelKeys S.A., previously known as HotelBrain Capital, is the fastest growing hotelier in Greece, currently operating over 57 leased hotel establishments (6.050 beds) throughout Greece and, based on the current pipeline of projects, aiming short term to the expansion of its portfolio reaching a total of 100 properties (more than 10.000 beds) within the next three years.
Having adopted the “white-flag” hotel management model, HotelKeys can enter into short- or long lease of hotel assets turning the hotel into a stable yield producing asset, providing a clear-cut income solution to all potential stakeholders i.e. owner, investor, lender etc.
With an intense geographical dispersion and a highly diversified asset type of leased properties in terms of size or positioning, the aim of the firm is the achievement of maximum performance for each asset separately, maximizing the owners’ rent income. To achieve performance maximization HotelKeys may invest own capital to refurbish leased hotels, depending on the needs and repositioning potential of each property.